About Christina

Born in Port Elizabeth, South Africa. Told at seventeen that girls don’t lead. Today: author of five books, Global CEO of Ignite Purpose, and a voice for BRAVE women in leadership on four continents.

Christina FoxwellEN · AFBilingual

Christina E. Foxwell was born into a family of Pentecostal ministers and raised on love and service. As a girl of mixed heritage she met racism and judgment early — and when she was told that girls don’t become ministers, it became an early lesson in the limits placed on women, and the start of a life spent dismantling them.

She married at twenty-one, worked a department-store counter, and saved to study — building her way up through sales director, general manager and partner roles onto two global executive teams across Africa, Australia, New Zealand, Asia and the UK. Early on she took a team written off as underperformers and grew them into the highest-performing team in a global franchise. Many of them lead organisations of their own today.

Her path also ran through real hardship: childhood abuse, domestic violence, divorce and post-traumatic stress. She built armour to survive — then learned the same armour was keeping her from the life and leadership she wanted. A PTSD diagnosis finally made her stop running and begin to heal, and that healing became the foundation of everything she now teaches.

In 2008 she moved to Australia with her two small children and two pink suitcases. In 2012 she founded Ignite Purpose — now a global practice in resilience, leadership and culture, with measured outcomes for doctors, nurses, executives and leaders on four continents.

My Story

In 2012 I founded Ignite Purpose with one clear mission — to bridge the gap between people and performance through human connection, courage and growth.

  1. 1970s

    Port Elizabeth, South Africa

    Born into a family of Pentecostal ministers, raised on love and service. As a girl of mixed heritage she meets racism and judgment early — and begins a life spent dismantling the limits placed on women.

  2. At 17

    “Girls don’t do that”

    She tells her father she wants to become a minister and is told girls don’t. An early lesson in limits — and the seed of BRAVE Women in Leadership.

  3. 1996

    The front desk

    Married at twenty-one, working in a department store, she saves to study and starts as a receptionist — leading the customer service team within six months.

  4. 2003

    A team written off

    At AchieveGlobal she takes a team dismissed as underperformers and — through purpose and connection — grows them into the highest-performing team in a global franchise.

  5. 2008

    Two pink suitcases

    She moves to Australia with her two small children and two pink suitcases, leading sales teams through the GFC and learning what keeps people believing.

  6. 2012

    Ignite Purpose is born

    One clear mission: bridge the gap between people and performance through human connection, courage and growth. A PTSD diagnosis becomes the turning point — healing becomes the foundation of everything she teaches.

  7. 2019

    Author & podcast host

    Oscar the Pufferfish — inspired by her son’s story — becomes her first book, and the Ignite Purpose Podcast goes live.

  8. 2021

    Stories that grow people

    Astra the Unicorn and GROW ME are published. She certifies in Positive Intelligence and deepens the mental-fitness work.

  9. 2023

    Global CEO

    Ignite Purpose goes global across four continents — with measured outcomes for doctors, nurses, executives and leaders.

  10. 2024

    London & The Glass Angel

    She opens Ignite Purpose UK, launches IP Media, and releases The Glass Angel — her most personal book yet.

  11. 2026

    The homecoming

    “I carry Africa in me. It is time to bring the work home.” BRAVE: The Courage to RISE launches in South Africa this Women’s Month — with BRAVE Women in Leadership events in Cape Town and Johannesburg.

Researcher & evidence-based practitioner

Research you can stand on.

Lead researcher on a global study of workforce resilience — focused on doctors, nurses and allied health. Her starting point: resilience is a skill that can be built and measured, not a trait reserved for a lucky few.

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CD-RISC 25 resilience gain

On the validated Connor-Davidson scale — no participant’s resilience decreased

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Reduction in burnout

Better stress regulation and capacity to meet workplace demands

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Psychological flexibility gain

Greater adaptability, emotional regulation and reframing

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Participant satisfaction

Performance without burnout, and reconnection with purpose

The ARISE insight: resilience is not how much more you can carry — it is how much you are willing, and able, to put down.CPD accredited #784753 · validated on the CD-RISC 25 scale · published in Asian Hospital & Healthcare Management

Original frameworks

Research-informed, practice-proven.

01

ARISE Resilience Program

Measurable resilience for individuals and teams — CPD accredited (#784753), validated on the CD-RISC 25 scale.

02

BRAVE Leadership

Leading with courage when fear and pressure are present.

03

Sociosafety™

Psychological safety mapped to workplace legislation.

04

The Soul of Legacy

Family business and succession transformation.

05

STARBURST™ Recruitment

Strategic, capability-building talent acquisition.

06

Hive Performance System

Collective intelligence for sales excellence.

Positive Intelligence (PQ) CoachTTI Advanced DISC & Workplace MotivatorsSILEGA International Business Simulation FacilitatorHuthwaite SPIN SellingCPD-accredited ARISE programme developer (#784753)Diploma in Professional Coaching (AIPC)

What She Stands For

Leadership as service

The leader sets the tone. Real leadership engages hearts and minds — it lifts people, it never uses them.

Courage chooses growth

Courage means choosing growth even when fear whispers otherwise. Stepping into discomfort is where change begins.

Kindness with accountability

The two must walk hand in hand. Bravery, kindness, learning and connection — daily practices, not values on a wall.

People are the purpose

Growth is the goal. Connection is the way. When people are seen, heard and valued, everything changes.

“When we create spaces where people are seen, heard and valued, we don’t just change workplaces — we change lives.”

Recognition & reach

A credible voice, a real movement.

Women Leaders to look up to

Passion Vista, 2023

Most Trusted Organisational Development Companies

The Enterprise World, 2023 — Ignite Purpose

130M+ combined media reach

UK · USA · Australia · South Africa

In her words

Women don’t need fixing to lead. They need freeing to rise.

Let’s connect

A keynote for your conference, a resilience program for your team, or a book for your journey — Christina would be honoured to walk beside you.

Questions about Christina’s books or speaking? Ask me ✨